Each specialty has its own logic
How a product is shown changes with how it's used.
Specialties
Orthopedics and traumaStrategy, content, and digital structure for orthopedic implant and surgical instrument companies, where people may look for the same product by code, brand, anatomical region, procedure, or surgical technique.
Arthroscopy and sports medicineStrategy, content, and digital structure for arthroscopy and sports medicine companies, where the procedure, the video, and the device are often part of the same search.
SpineStrategy, content, and digital structure for spine companies, with multi-component systems that need to be explained in terms of the procedure, the approach, and the relationships between their parts.
Surgical instrumentsCatalog, content, and digital structure for surgical instrument companies, where a single piece can have a code, a common name, and a synonym, and may belong to more than one set.
DentalStrategy, content, and digital structure for companies in implant dentistry and orthodontics, with healthcare professionals, dental laboratories, and patients looking for different information about the same system.
OphthalmologyContent architecture and websites for companies working with ophthalmic lenses, equipment, and consumables, where specific technical data and version information are often what people come looking for.
NeurosurgeryDigital structures for neurosurgery portfolios where implants, equipment, consumables, and technical documentation need to live together with different levels of detail.
Orthotics and external prostheticsContent, catalog, and website for products that move from the healthcare professional who prescribes them to the technician who fits them and the person who ultimately uses them, with different information needed at each stage.
Hospital and medical electrical equipmentContent architecture and documentation for equipment that needs information to remain available for years: specifications, manuals, versions, accessories, consumables, and technical service.
Aesthetics and plastic surgeryCommunication strategy, content, and digital structure for companies working with implants and devices in aesthetics and plastic surgery, where healthcare professionals and patients may reach the same product looking for very different answers.