Organized by trade name.
The catalog lists the systems by name. Anyone looking for options for lumbar fusion through a lateral approach has to open them one by one.
Industries › Spine
Spine
Strategy, content, and digital structure for spine companies, with multi-component systems that need to be explained in terms of the procedure, the approach, and the relationships between their parts.
A part belongs to a system before it belongs to a page.
Common situations for spine companies
Two editions of the same surgical technique guide.
Two versions of the surgical technique guide are in circulation, and no one knows which one is current. The IFU, in another section, isn't linked to either one.
Components without a product page.
Screws, connectors, and the system-specific instruments don't have their own pages, so they don't show up when someone searches for them by name or code.
Where we can start working together
Explain the system in the order it's used.
Every company comes in with its information in a different state. We start with whatever creates the most friction for people looking for it, then organize the rest.
Content architecture
The system as a whole, with each component on its own product page and navigation by region, approach, and procedure.
Portal for healthcare professionals
Surgical technique guides, IFUs, and updates in one area for the people who use the system.
Electronic instructions for use (eIFU)
Each document with its version and a URL that doesn't change.
Medical education platform
Courses and training material connected to each system, with medical content provided and validated by the client's team.FAQ
Can clinical cases be shown with images?
That's a decision for the company's medical and regulatory teams, which also define consent and how images are anonymized. We define where they go and who can see them.
How is the current edition of the surgical technique guide identified?
Each document is published with its version and date and linked to the products it describes. When a new edition is released, the document is replaced in one place and the URL stays the same.