Site searches
We review what people search for on the site and don't find, to uncover synonyms, gaps, or structural problems.
Services › Impact and evolution › Web Intelligence
Web Intelligence
We analyze site searches, organic queries, paths, and other site signals to spot what people are trying to find, which questions go unanswered, and where it makes sense to intervene next.
Analytics records what happens. Web Intelligence uses those signals to build hypotheses about content, architecture, product, and what to do next.
The site search knows what's missing.
A single signal says little. A pattern starts to tell a different story.
Organic queries
Search Console shows which questions bring impressions and clicks to the site, even when those words don't appear in the main navigation.
Paths
We look at which pages connect one part of a visit to the next, where people go deeper, and where they leave a relevant path.
Downloads and use
Documents, surgical techniques, forms, and other tracked events help show which content people actually use alongside a product page.
Hypothesis
Patterns turn into questions to investigate: is a page missing? Does site search need to recognize another field? Does the category use a word the audience doesn't?
Next actions
Each hypothesis becomes a possible intervention, prioritized by evidence and effort.
How it works
The analysis starts with data that already exists and ends with a better question.
Gather
We connect the available sources: analytics, Search Console, site search, events, and relevant logs.
Group
We look for patterns and differences instead of chasing every individual data point.
Interpret
We relate those signals to the catalog, the content, and the business context.
A query can have different explanations and needs to be checked against other evidence before it becomes a conclusion.
Test
A limited change or a new measurement is proposed, and we watch what happens next.
Web Intelligence gains value when it can close that loop.
Work · SAI
Non-branded queries showed another way to read the catalog.
SAI's Search Console analysis revealed a long tail of searches for products, procedures, and documents that didn't start with the brand name.
FAQ
How is it different from an analytics report?
The report tells what happened. Web Intelligence cross-references searches, paths, content, and technical signals, and ends with a prioritized list of what to do.
Do we need to switch measurement tools?
Usually not. The work uses what the site already has, such as Google Analytics or Search Console, and fills in whatever is missing, such as tracking site searches.
What about visitor privacy?
Aggregate data is analyzed, with consent set up, without identifying individuals. What each country requires is confirmed by the company with its legal team.
How often do the findings come in?
It's agreed at the start. We propose a monthly report, plus an immediate alert if something urgent comes up.
Who makes the improvements that come out of the analysis?
It depends on the finding: the team that uploads content, Product, or Development. If the company needs it, we carry them out as part of ongoing maintenance and optimization.