The exact model.
MRI compatibility information for a programmable valve depends on the model. If the website offers a general PDF for the whole line, with no version, there's no way to confirm from there which one applies.
Industries › Neurosurgery
Neurosurgery
Digital structures for neurosurgery portfolios where implants, equipment, consumables, and technical documentation need to live together with different levels of detail.
The depth of the information is also part of the experience.
Common situations for neurosurgery companies
The clips on a printed sheet.
When the table of clip shapes and sizes exists only as a printed sheet for congresses, each clip on the website is just a photo with no data.
The custom implant.
A custom cranial implant requires a CT scan with certain characteristics and a specific way to send it. If that isn't published, every answer depends on a direct inquiry.
Where we can start working together
Precision for the specialist and a clear path for everyone else.
Every company comes in with its information in a different state. We start with whatever creates the most friction for people looking for it, then organize the rest.
Electronic instructions for use (eIFU)
Each document linked to its model and version, with a URL that doesn't change.
Portal for healthcare professionals
Surgical technique guides, size tables, and updates for neurosurgeons and surgical technologists.
Content architecture
Related implants, equipment, and consumables, with a different entry point for each audience.
Web copywriting
Copy that explains complex systems precisely, based on approved documentation.FAQ
How should a portfolio that combines implants, equipment, and consumables be organized?
With different content types and relationships between them. Equipment is linked to its consumables and documentation; implants are linked to their instruments and surgical technique guides.
What happens to documents for discontinued models?
An implant stays in place for years, and its documents are still needed. The structure makes it possible to keep them available and clearly mark the model as discontinued, if the company decides to.