The video without the product.
The meniscal repair technique is published on a video channel. Whoever watches it has no way to get from there to the device's product page or its IFU.
Industries › Arthroscopy and sports medicine
Arthroscopy and sports medicine
Strategy, content, and digital structure for arthroscopy and sports medicine companies, where the procedure, the video, and the device are often part of the same search.
Surgical technique is also learned by watching.
Common situations for companies in arthroscopy and sports medicine
The half-remembered anchor.
The surgeon remembers the anchor's name, but not the diameter or how many sutures it has. The product information is in the launch brochure.
The catalog that leads to another site.
The company distributes an international brand, and its products section is a set of links to the brand's website. Anyone looking for a product ends up on another domain, sometimes in another language.
Where we can start working together
The video should lead to the product.
Every company comes in with its information in a different state. We start with whatever creates the most friction for people looking for it, then organize the rest.
Medical education platform
Surgical technique videos, cases, and courses organized by procedure and connected to the devices. Medical content is provided and validated by the client's team.
Digital medical device catalog
Sizes, materials, and compatibility across consoles, handpieces, and consumables.
Importers and distributors
A catalog of its own, even when the brands belong to third parties.
Content and keyword strategy
Which topics to publish and the terms each audience uses to search for them, in Spanish and in English.FAQ
We distribute an international brand. Can we have our own content?
Yes. Which brand material can be used depends on the agreement with each manufacturer; the structure and the local content belong to the company.
Who writes the course content?
The company's medical team provides and validates it. We organize and publish it, and we can use AI to prepare training material from what already exists, with the medical team's validation before publishing.