The implant model.
An implant stays in place for years, and its model is listed in the documentation the patient received. If the website changes and doesn't allow searching by code, that information stops leading anywhere.
Industries › Aesthetics and plastic surgery
Aesthetics and plastic surgery
Communication strategy, content, and digital structure for companies working with implants and devices in aesthetics and plastic surgery, where healthcare professionals and patients may reach the same product looking for very different answers.
Two audiences can reach the same product looking for different answers.
Common situations for aesthetics and plastic surgery companies
The technical data sheet in plain view.
A product page meant for surgeons can show up in search results for a patient's query if nobody defined which path belongs to each audience.
The assistant's answer.
When an AI assistant can't find a clear official source about a type of implant, it may answer using whatever sources it can find, such as a forum.
Where we can start working together
Separate what the surgeon reads from what the patient reads.
Every company comes in with its information in a different state. We start with whatever creates the most friction for people looking for it, then organize the rest.
A site tailored to each audience
Separate paths for healthcare professionals and patients, with the access mechanism defined by the company.
Communication strategy
One tone for healthcare professionals and another for patients, with a validation workflow for every claim.
Visibility in AI search (GEO)
Validated, well-structured information so assistants have an official source available.
Portal for healthcare professionals
Technical data sheets, placement techniques, and training for the people who use the product.FAQ
How can content for healthcare professionals be kept out of public view?
With separate paths and an access mechanism for healthcare professional content. The company decides which mechanism to use.
Can AI assistants be made to cite the company?
No. Validated, well-structured information can be published so assistants have an official source available.