Input
We define what information starts the workflow: a product page, a template, an internal form, a document, or a set of approved fields.
We design workflows that connect sources, context, AI assistance, review, and publishing in a repeatable process while keeping the human decision point visible.
The goal is to reduce manual tasks and repeated context rebuilding while keeping the sources, statuses, and approvals each piece needs visible.
Every new piece can start with context.
Automating content starts by making the workflow explicit.
Context
AI works with sources, terminology, and rules prepared for each task.
Assisted production
The system prepares drafts, variants, first-pass translations, or summaries, as defined for each task.
Checks
Fields, sources, and conditions are verified before moving on, and if information is missing, the workflow flags it.
Review
The approval step is visible in the process and assigned to the right person or team.
Publishing and recordkeeping
When the system allows it, we record what was published, which source it came from, and what approval it received, to make later changes easier.
How it's designed
A workflow is tested on a real task before it's expanded.
Observe
We follow how a piece is produced today from start to finish and where delays, copying, forwarding, or repeated decisions occur.
Separate
We distinguish mechanical tasks, editorial decisions, and validations that require a person.
Repetition alone doesn't make AI the right tool, and some human decisions don't need to remain manual.
Prototype
We build a limited path and test it with real material.
Errors, exceptions, and stop conditions are documented.
Stabilize
The finished workflow has owners, statuses, and a way to update rules and context when the sources change.
Work · SAI
A bilingual workflow with approval visible before publishing.
At SAI, a publishing workflow was set up in which Engineering fills in a bilingual template, and approval is visible cell by cell before the information reaches the public product page.
FAQ
Can AI be used to write the website's medical content?
Working from approved documentation, yes, always as a draft. The company's medical team provides and validates the medical content.
What happens if the AI writes product claims that aren't approved?
They don't pass review. Efficacy claims, comparisons, and absolutes without support go back to the draft stage until the missing source is provided.
How do you keep every piece from sounding different?
With instructions that carry the brand's voice and vocabulary, and formats for each type of piece. Whatever the review corrects goes back into the instructions.
Can the website be translated with AI?
As a first version, yes. The technical translation is reviewed by someone who knows the industry's vocabulary in that language.