Work
What we build, in plain view.
Strategy, content, and web development projects for medical device companies. We show what we built and what changed after it went into use.
The parts of the case study
We designed the product catalog and product pages
Nearly 270 products in orthopedics and trauma, each with its own product page and its documentation alongside.
See the case studySearch and filters for a catalog of nearly 270 products
Five navigation dimensions and a search by code, brand, name, or registration number that always lead to the same product page.
See the case studyFour content types and a publishing workflow the company runs on its own
Products, courses, events, and faculty, each with its own fields, and a review on the live page before publishing.
See the case studyA home of its own for SAI's medical education
Upcoming and past courses, faculty, events, and an academic library, connected to the products.
See the case studySAI's narrative and five communication territories
A way of speaking that puts education and what matters to the physician first, with the product in the middle.
See the case studyThe concept and the pieces SAI used to present its new website
Three concepts, one chosen, and phased communication for healthcare professionals, distributors, and the company's own team.
See the case studySearches that used to land on a PDF now reach the product page
A migration that moved access to each product from the PDF catalogs to its product page, without losing what the previous site had earned on Google.
See the case study
We designed the product catalog and product pagesNearly 270 products in orthopedics and trauma, each with its own product page and its documentation alongside.
Search and filters for a catalog of nearly 270 productsFive navigation dimensions and a search by code, brand, name, or registration number that always lead to the same product page.
Four content types and a publishing workflow the company runs on its ownProducts, courses, events, and faculty, each with its own fields, and a review on the live page before publishing.
A home of its own for SAI's medical educationUpcoming and past courses, faculty, events, and an academic library, connected to the products.
SAI's narrative and five communication territoriesA way of speaking that puts education and what matters to the physician first, with the product in the middle.
The concept and the pieces SAI used to present its new websiteThree concepts, one chosen, and phased communication for healthcare professionals, distributors, and the company's own team.
Searches that used to land on a PDF now reach the product pageA migration that moved access to each product from the PDF catalogs to its product page, without losing what the previous site had earned on Google.