Someone else's implant.
A patient comes in with an implant placed by another clinician. Restoring it means identifying the system and the connection, and the table that would make that possible is in an old catalog.
Industries › Dental
Dental
Strategy, content, and digital structure for companies in implant dentistry and orthodontics, with healthcare professionals, dental laboratories, and patients looking for different information about the same system.
Between the implant and the crown, there's more information than fits on a product page.
Common situations for dental companies
The right abutment.
With the patient in the chair, the dentist needs to confirm which abutment fits that platform. The compatibility table exists, halfway through a printed catalog.
The old library.
The lab downloads a component's digital library and it turns out to be the previous version. There's no way to know which one is current without asking.
The wrong text.
A patient looks for information about aligners and ends up reading a protocol written for orthodontists.
Where we can start working together
Everyone finds what they need without going through everyone else's content.
Every company comes in with its information in a different state. We start with whatever creates the most friction for people looking for it, then organize the rest.
Digital medical device catalog
Implants and components by connection and platform, with the digital libraries next to each component.
A site tailored to each audience
One entry point for the dentist, another for the lab, and another for the patient, each using language suited to that audience.
Medical education platform
Courses and protocols organized for continuing education, with clinical content provided and validated by the client's team.
Content and keyword strategy
Which questions the company answers, and the words each audience uses to ask them.FAQ
Can the patient and the dentist use the same website?
They can share the domain and have separate paths. The company and its regulatory team define what the general public sees and how content for healthcare professionals is restricted.
How is the course calendar organized?
By level, topic, and system, with dates and faculty. The calendar and the material that remains afterward live in the same place, linked to the products covered in each course.