Can people find the products without knowing the brand?
Check whether someone who doesn't know the company can reach a product by searching for a procedure, anatomical region, or code.
Have on handThe catalog URL, three best-selling products (trade name and code), and the procedure or anatomical region each one is used for.
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For this review, take the point of view of someone who spent years in marketing at a medical device company and knows how surgeons, surgical technologists, and distributors search for products. Material: 1. My company's catalog URL: [CATALOG URL] 2. Three products we sell a lot of, with trade name and code: [PRODUCT 1 · CODE], [PRODUCT 2 · CODE], [PRODUCT 3 · CODE] 3. The procedure or anatomical region each one is used for: [USE OF EACH PRODUCT] What I need in the answer, with no scores and no generic recommendations: - Whether someone who doesn't know our brand can reach those three products by searching by procedure, anatomical region, or code: which path they'd take, how many clicks it takes, and at which step it breaks down. - Whether each product's information is on its own page or inside a PDF. - Which documents each product has next to it (surgical technique guide, IFU, catalog) and whether it's clear which one is current. - What already works well, even if it's not much. - One single thing to look at first, and why. What can or can't be published is defined by the company's regulatory team: it's not part of this review. If a page can't be opened, say so instead of guessing what's there.
What to look for in the answerThe exact step where each path breaks down matters more than the overall conclusion. If all three products break down at the same place (a filter that doesn't exist, a category with an internal name), that's the starting point. If the assistant couldn't open the catalog, the rest of the answer is a guess.








