Discovery
We work with documentation, interviews, and approved definitions, without filling in technical or clinical data by inference.
We write pages, product pages, solutions, and digital content based on real company information, with identified sources and a clear review workflow.
Writing happens before or alongside design when the content defines the shape the page needs. An interface designed around placeholder text can't anticipate the complexity of a real technical data sheet, library, or corporate page.
Real content changes the shape of the page.
Writing for the web also means deciding how people access information.
Narrative structure
We define what a person needs to understand first and what they can explore in more depth later, depending on the page and the audience.
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Corporate pages
We turn experience, capabilities, and ways of working into copy that explains the company without falling back on phrases any competitor could use.
Product and solutions
We work from technical material to build product pages, descriptions, and related content within the limits of the approved documentation.
Terminology
We standardize names, categories, and terms so the same idea doesn't change unnecessarily across a product page, video, brochure, or version in another language.
Review
Each part goes back to the right team, with an approval workflow as clear as the copy.
How it's written
The page starts with sources, not with an empty block.
Material
We gather documents, existing copy, and people who can contribute what hasn't been written yet.
Structural draft
Before polishing style, we organize content, headings, relationships, and hierarchy.
This draft already shows how much material the design needs to accommodate.
Writing
We develop the full version in language suited to the audience and to the place where it will live.
Technical accuracy is kept separate from decisions about tone.
Validation
It's reviewed with the responsible teams, and changes are integrated into a controlled version.
When there are several languages, terminology and equivalents are validated within the same workflow.
Work · SAI
The content was written before the pages were designed.
In May 2025, the SAI project was reorganized to work first on brand and territories, then on content section by section, and only then on design and development.
FAQ
If nothing has been written for the web, what material do you work with?
Technical data sheets, IFUs, surgical techniques, presentations, and conversations with each team. Whatever is missing gets requested.
How are a product page's claims reviewed before it's published?
Every statement comes from an approved document and is flagged for review. Whether a claim is substantiated is decided by the regulatory team, and who approved it is recorded.
Who writes the medical or educational content?
The company's medical team provides and validates it. We organize it and write it for the web, without adding claims.
Can the copy be written in other languages?
Yes, with AI assistance and always reviewed by a healthcare professional or a specialized translator.