Solutions › Expansion into new markets
Expansion into new markets
Strategy, content, and a website for entering another country or adding another language without treating each market as a copy of the previous one.
The new distributor asked for the catalog. They got the one for another country.
When does this solution make sense?
| When it makes sense | It's for | It's not for |
|---|---|---|
| A company entering another country, adding a language, or building a distributor network in another market. | ||
| A company already operating in several countries, with each market managing its own PDFs. | ||
| A company that needs to show different data by market: registration, availability, or local contact. | ||
| Defining what registration is required in the new country or what can be published there: the company's regulatory team handles that. | ||
| Translating a site that already works well. For that, a good translator who knows the industry is enough. |
How this solution comes together
Before translating, the first step is to understand what changes from one country to another.
The distributor in the new market finds the material in the local language and with the relevant market data.
A written glossary, so the next piece of copy uses the same words.
FAQ
Is it better to have one site per country or a single site with several versions?
It depends on how much the catalog changes between markets and who maintains each version. The decision is made during the digital audit, based on the catalog itself.
Can the website be translated with AI?
AI speeds up the first version. Then someone who knows the industry's terminology in that market reviews it, and the product copy is reviewed again by whoever validates it.
How is a different registration number shown for each country?
As a market-specific field on the product page, rather than free text. The company's regulatory team defines which data is mandatory in each country.
What about rankings in the new market?
No one can guarantee Google rankings. The foundation can still be put in place: each version is tagged for its country and written with the terms used there.