The old constant.
The company updated the recommended constant for a lens model. The website still shows the old one, inside a brochure nobody has checked again.
Industries › Ophthalmology
Ophthalmology
Content architecture and websites for companies working with ophthalmic lenses, equipment, and consumables, where specific technical data and version information are often what people come looking for.
Before surgery, what someone is looking for may be a number.
Common situations for ophthalmology companies
The equipment version.
A technician needs the manual for a phacoemulsification system with the software version installed on it. The website has a single PDF, with no date.
The patient on the technical page.
Before surgery, a patient searches for “multifocal lens” and lands on a page written for surgeons. Nobody decided what they should find.
Where we can start working together
Exact data where people look for it.
Every company comes in with its information in a different state. We start with whatever creates the most friction for people looking for it, then organize the rest.
Portal for healthcare professionals
Documentation and updates in an area for specialists, with the access rules defined by the company.
Content architecture
Related lenses, equipment, and consumables, with each technical data point in its own field that's easy to update.
Medical education platform
Material from wet labs, congresses, and residency programs, organized. Medical content is provided and validated by the client's team.
AI Context
The context for each product, built from existing documentation, so that what gets produced with AI stays within what's been approved.FAQ
What does a patient find when they look for information before surgery?
Whatever the company decides to show them, on a path separate from the one for specialists and validated by its medical and regulatory teams.
How does congress material connect to the products?
Each presentation, video, or course is tagged with the products it covers. A lens product page leads to the training material, and the course leads back to the product page.