Real searches
We review the queries and pages that already bring in impressions or clicks to understand what the audience calls each thing.
Services › Impact and evolution › SEO
SEO
We work on structure, pages, searches, and migrations so products, documentation, and content each have a stable URL that search engines can find and that can be maintained over time.
SEO starts with how the site is organized and what people actually search for. It isn't separate from the catalog, the copy, or the decisions made when a new website replaces an old one.
People search for the product. Google returns a PDF.
Visibility starts by giving each piece of content a stable place.
Indexable architecture
Products, categories, and content with URLs and relationships that search engines can crawl.
Product pages and content
We work on titles, headings, and internal links so each page answers the search query it's meant to address.
PDFs and documents
We identify the files that get traffic or compete with new pages, and decide what to do with each one.
Migrations
We inventory URLs, define destinations, and verify redirects as part of the website project.
Tracking
Search Console and analytics show which pages gain or lose visibility and which queries open new opportunities for content or structure.
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How it works
SEO is designed before a single URL moves.
Inventory
We gather pages, documents, queries, and current signals to see what has already accumulated value.
Map
We define which new URL corresponds to each important asset and which pages need additional content to take on that role.
Implementation
Structure, internal links, metadata, and redirects are adjusted within the site.
Changes are tested before and after going live.
Interpretation
We compare equivalent periods and review specific queries and pages.
The next decisions come from what the data shows, not from a promise of a guaranteed ranking.
Work · SAI
Product pages gained ground while PDFs gave it up.
In the 39 days after SAI's new site launched, product pages went from 1,308 to 3,227 clicks compared with the previous 39 days. In the same period, catalog PDFs dropped from 1,391 to 324 clicks.
FAQ
Does a B2B medical device company really need SEO?
If its products are searched for by name, anatomical region, or procedure, yes: that search lands on some page, and it's better if that page is the product page. A company with few products and an audience that already knows it has less to gain.
Can you guarantee the top spot on Google?
No, and nobody can honestly do that. We work on the factors within the site and measure which searches bring people in and which pages they reach, before and after each change.
How does SEO change when every piece of copy goes through regulatory review?
Optimized copy goes through the same validation workflow as any other copy, and the plan allows time for it. Much of the work doesn't affect what's said about the product: redirects, internal links, structured data, and speed.
How can a site be migrated without losing rankings?
With an inventory prepared beforehand: every URL with traffic or external links, every PDF Google has indexed, and its destination on the new site. After launch, each redirect is verified and progress is tracked in Search Console.
What happens to old PDFs that still get visits from Google?
They aren't deleted overnight: if there's already a product page for it, the PDF is redirected to it or linked from it, depending on the data. If it's an IFU, the company's regulatory team decides which version its URL should lead to.