Guide
A congress is won or lost before, during, and after the booth.
Twelve questions to review the next event. They're answered with what's in place today, and the result is a list of what's still pending, organized by stage.
Resources
Guides, tools, and prompts for the medical device industry.
Prompts
One specific question, with the company's material in view.
Eight prompts for ChatGPT, Claude, or Gemini: the catalog, a product page, how an AI describes the company, a congress announcement, the newsletter.
Calendar
2027 congresses, by specialty.
Orthopedics, dental, ophthalmology, aesthetics, and more, with dates, city, exhibit hall, and official link. Each one checked individually.
Articles
StrategySpeaking to each audience without sounding like several companies
ContentA newsletter for surgeons is segmented by specialty, not by job title
StrategySelling in Chile: what a medical device company's website needs to show
StrategySelling in Colombia: what a medical device company's website needs to show
StrategySelling in Mexico: what a medical device company's website needs to show
ContentPublishing a product that isn't registered in the country yet
StrategyBefore the first congress: what a medtech startup's website needs to have sorted out
StrategyWho represents what in each country: the chain of representation on the website
- Strategy
What a distributor looks at on a manufacturer's website before taking on its line
StrategyThe content that outlives the event