The wrong size.
If the manufacturer's measuring guide isn't at hand, whoever chooses the size may end up using a different guide, with different measurements.
Industries › Orthotics and external prosthetics
Orthotics and external prosthetics
Content, catalog, and website for products that move from the healthcare professional who prescribes them to the technician who fits them and the person who ultimately uses them, with different information needed at each stage.
The product passes through several hands before it reaches the person who uses it.
Common situations for orthotics and external prosthetics companies
The explanation that isn't repeated.
How to put on the orthosis is explained during the appointment. Without a published, validated guide, there's nowhere to review those instructions later.
The work order on paper.
If the form for a custom orthosis circulates as a PDF that each technician fills out differently, the data can arrive incomplete or in a different order.
The compatible adapter.
Adapter-to-foot compatibility is a relationship between components. If it isn't in the catalog, the answer depends on a product specialist.
Where we can start working together
An entry point for each audience.
Every company comes in with its information in a different state. We start with whatever creates the most friction for people looking for it, then organize the rest.
A site tailored to each audience
Different paths for the clinician who prescribes, the technician who fits, and the patient who uses the product.
Digital medical device catalog
Product pages with sizes, measurements, components, spare parts, and compatibility.
Web copywriting
Use and care guides in plain language, validated by the company's technical team.
Content and keyword strategy
What questions each audience asks, and in what order it makes sense to answer them.FAQ
Should content for healthcare professionals be separated from patient content?
Yes. Healthcare professionals need technical data, while patients need clear instructions. Separating the two keeps each audience from landing on content that isn't meant for them.
Can the website show where measurements are taken?
Yes, with a list of centers or technicians that the company's team keeps up to date in the website admin.