Solutions › A site tailored to each audience
A site tailored to each audience
Different paths and content for healthcare professionals, distributors, and, when appropriate, patients, within a single digital structure.
A surgeon, a distributor, and a patient come in through the same door.
When does this solution make sense?
| When it makes sense | It's for | It's not for |
|---|---|---|
| A company that speaks to more than one audience from the same website. | ||
| A company with products patients also research, in fields such as aesthetics, orthotics, or dentistry. | ||
| A company that works with distributors who need their own entry point, with codes and documentation. | ||
| Deciding what content the general public can see and what is restricted to healthcare professionals. The company's regulatory team defines that; we design how it's separated. | ||
| A site with a single audience and a limited catalog: good architecture is enough there. |
How this solution comes together
Each audience searches with different words.
Before setting any technical rules, the company needs to understand what each audience needs and how they look for it.
Content for healthcare professionals kept separate from the rest, with the access mechanism the company chooses.
Usage data by audience to decide what to improve.
FAQ
How is content separated for healthcare professionals, distributors, and patients?
With different entry points and clear rules about what goes where. What is restricted to healthcare professionals is defined by the company with its regulatory team.
Is a password-protected area for healthcare professionals needed?
It depends on the mechanism the company adopts. A self-declaration notice is simpler; a verified account creates a stronger record. We design both, while the company decides which one to use and accepts the associated risk.
Does the visitor have to register to see personalized content?
Not necessarily. Visitors can choose a profile when they arrive, or the site can organize content based on their entry point.
What happens to visitor data?
Whatever is recorded is disclosed in the privacy notice, and forms ask for consent. Personalization is designed to ask for as little data as possible.