Local content and structure within a global brand, adapted to the market, language, availability, and messaging without breaking the system defined by headquarters.
Headquarters sets the template. The local market asks for something else.
Each subsidiary has a different degree of autonomy, and everything else depends on it.
Some subsidiaries manage their own website within global guidelines. Others can add pages or content in designated spaces. Some receive everything already decided and can't change anything; in that case, it's best to establish that from the start, because there's no project to take on.
Meanwhile, a local healthcare professional is looking for next month's course, and a distributor is asking for material with local market data.
A global brand also needs a voice in the local market.
First, understand how much autonomy headquarters allows.
With that clear, these are the most common needs in a subsidiary.
FAQ
What can a subsidiary do if it doesn't control its website?
It depends on how much autonomy the subsidiary has. If it can add local pages, there's plenty to work on: events, courses, and material for distributors. If it can't change anything, we say so in the first conversation.
How are the country's product registrations shown?
As a data point for each product in that market. What's shown, and how, is defined by the local regulatory team.
Can the work be coordinated with the headquarters team or agency?
Yes, and that's usually the clearest approach. We work within their guidelines and add what the local market needs.