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Medical device manufacturers
Strategy, content, and digital structure for companies that manufacture medical devices and have engineering work, documentation, training, and knowledge around each product that the website doesn't yet show.
The knowledge is everywhere. It just hasn't been written as content.
A national or regional manufacturer usually has a detailed catalog and complete documentation. What it rarely has is that knowledge written for each audience.
Engineering put together the technical data sheet, the surgical technique came from the medical team, and Marketing made the presentation for the last congress with whatever was at hand. Each piece is correct, but together they don't add up to a catalog anyone can browse.
When the product reaches other countries, each distributor publishes its own version using the data it found. Every new size then means notifying each distributor.
The engineering behind the product deserves to be seen too.
The catalog is usually the first conversation.
These are the needs that come up most often for a manufacturer, along with the page that addresses each one.
FAQ
The content doesn't exist in writing: who writes it?
We do, based on conversations with each team and on the material that already exists. What each text says about the product is validated by the right person at the company before it's published.
How do we make sure distributors publish correct information?
By publishing the information once, on product pages that distributors can link to or download. When a size or an IFU version changes, there's no need to notify each one.
Is it worth showing quality and manufacturing processes on the website?
It's part of the work no one sees, and it can be shown with care. Which certifications are named, and how, is confirmed by the company: ISO 13485, for example, certifies the management system, not the product.