Strategy, catalog, and website for companies that represent third-party brands and need product searches to lead to a digital structure of their own.
If several companies represent the same brand, what sets each distributor apart?
In Spain and Latin America, it's a recurring pattern: the distributor's website depends on the brands' material and looks like everyone else's.
There's no catalog of their own: just logos and links. The product pages, photos, and IFUs belong to the manufacturer and change when the manufacturer decides.
What the distributor brings, such as knowledge of the procedures, support in the operating room, or technical service, doesn't appear anywhere.
Every link in the catalog leads to another company's website.
A catalog organized by procedure, not by brand.
That's what gives the site a logic of its own, even when the products belong to others.
FAQ
Our catalog is made up of links to the brands we represent. Is that a problem?
It shows what the distributor carries. The cost is that every visit ends on the manufacturer's website, leaving the distributor with no page of its own that someone can find or recommend.
Can we use the manufacturer's photos and descriptions?
It depends on the agreement with each brand. The structure keeps the manufacturer's material separate from the distributor's own content, so each one is updated independently.
We represent several brands: is it better to organize by brand or by procedure?
Both. Healthcare professionals usually search by procedure or anatomical region, with brand as a filter. That gives the catalog the distributor's own logic.